Aussence’s Tips on Digital Marketing - How to Promote Your Business Online

How to make better use of our online directory to improve YOUR business

Congratulations! You have completed the very first step of finding a reputable business directory that your customers are using, where they are looking for trustworthy brands to help them with their search for products and services.

If you are not a current user of Ausscene, signup with a free listing now. :)

Now that your listing is live on our directory, it’s time to fill in the gaps by completing your business information! Maximise the effectiveness of what Ausscene has to offer, and promote your business online so potential customers can find you!

Firstly, make sure that you have the following details ready to go on Ausscene:

• 2-3 Headings with key points about your business
• Submission email address
• Business contact email address
• Business phone number
• Social media links
• 2-3 unique selling point-descriptions (Typically 200 words max)
• High quality logo
• 5 business related images
• Business ABN

Completing the above measures will give your brand a positive impression and professional look, especially for customers who may be comparing your profile to other competitor listings. It is a trust signal for consumers where they look at a business online as to how much effort has been put in to a listing.

Secondly, follow these steps to stand out from competitor brands!

• Ask your clients to leave a review of your product or service on Ausscene to boost your profile, referral traffic and backlink value! (This is very important as people love to read reviews and it helps your brand gain more credibility)
• State the unique selling points of your business. Treat this section as a summary of your business, in a way which separates you from competitors for the benefit of the customer.
• Update your business information frequently. This includes adding more content to your description, and making changes to reflect accurate opening and closing hours of your business.

Following these measures will help your brand improve its online presence – which leads to a boost in traffic, sales and profit.