How to Make Your Flyer Sell through Effective Copywriting | Yespost

by Aegean Zhang on 06-09-2017 in Marketing

Many marketers and business owners make a crucial mistake while opting for flyer distribution in Sydney. They focus extensively and spend a good amount of resources on images, photos, colors and other such design elements. This is good enough, but that does not mean that you should ignore effective copywriting, because this is one of the major tools which will communicate your message to the target audience, and drive action. So, let’s get to see the different aspects that effective copywriting for a flyer involves.

1. Capturing attention

You must have heard these two words ‘n’ number of times, and will definitely continue to hear it in future! Yes, capturing attention is extremely important in the world of marketing and you have only a few seconds to do the same. So focus on the flyer headline and play with the advantages of your products, services or business at large when you are writing the headline. Identify the greatest benefit you can offer and place it at the forefront through the headline.

2. Empathizing with the target audience

For a moment, take yourself away from the world of copywriting, designing or marketing. Think of yourself as a prospect; only then will you be able to identify problems that your consumers face, and then solve them through your offerings. Address these problems in your copywriting and suggest possible solutions that you can offer. Deal with the needs and objections of your target audience without sounding too technical.

3. Driving towards action

Are you clear on what you want the target consumer to do? Is it signing up for a service, purchasing a product, browsing your website, or something else? Once you take this decision, state it with utmost clarity in your call to action, and place this call to action in a much noticeable place. Put some enticing element in the call to action, something like “Become a member today and get 2 months membership free”.

4. Incorporating testimonials

Praises from happy customers do work, and so you must use them to your advantage. When you want to persuade people through flyer distribution in Sydney, credible testimonials can have a wonderful impact. So, reach out to your best and most loyal clients asking for endorsements or testimonials. Let them be short, highlighting the quality of your product or service.

5. Speaking directly, using “you”

So far as flyer marketing is concerned, “you” is an extremely impactful word. People tend to become more interested in what you have to say when you go for direct address, making use of the words “your”, “you”, and so on.

6. Creating a rush

Urgency acts as an extremely valuable promotional tool. In fact, by building up a little pressure through mentioning suitable phrases can generate more sales within a short span of time. Some examples of ‘urgency phrases’ are – “Offer open till stocks last”, “30% discount till 15th August, 2017”, and so on.

In order to get the ultimate ROI with flyer distribution in Sydney, let your flyer copywriting stand out from the crowd. Also, do not forget to proofread!

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